Is it Investing or Cliff-Jumping? Reddit C.E.O. on the GameStop Frenzy.

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Shares of GameStop shot up 400 percent last week, egged on by the Reddit forum r/WallStreetBets. The online community rallied to drive up the stock price and put the squeeze on big hedge funds who had bet against the struggling video game retailer. Reddit chief executive Steve Huffman — who calls r/WallStreetBets one of his “guilty pleasures” — described this as “the online stock-betting equivalent of, like, jumping off a cliff into a river.”

On this episode of “Sway,” Kara Swisher speaks to Mr. Huffman about the ethos behind the online movement, whether Reddit may have been used for market manipulation and if he fears an investigation by the S.E.C. She also presses him on the narrative that this is a David vs. Goliath story of Main Street beating Wall Street — after all, who will be left holding the bag when GameStop’s stock eventually comes crashing?

Thoughts? Email us at sway@nytimes.com. New episodes every Monday and Thursday. Listen and subscribe. Transcripts of each episode are available midday (located at the top of the page, below the headline on the New York Times website).

Special thanks this episode to Shannon Busta, Liriel Higa and Kathy Tu.

“Sway” is produced by Nayeema Raza, Heba Elorbany, Matt Kwong and Vishakha Darbha and edited by Paula Szuchman; fact-checking by Kate Sinclair; music and sound design by Isaac Jones; mixing by Erick Gomez.