Impact Investing Leads the New Frontiers of Investing

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The events of the last year will not soon be forgotten: COVID-19, civil unrest and a very controversial presidential election all marked the past 12 months. Many people have had the time to take a step back to re-evaluate what truly matters to them. In reconnecting with their values, they may have found that they want to be investing to support a better future for our world.

Impact investing is one way individuals are becoming more purposeful when choosing where their money goes. It’s no longer just about earning a return, but instead, it’s about thoughtfully choosing one’s initiatives to generate both a financial return and a positive impact on society. A new age of investing is emerging as investors no longer have to sacrifice returns while changing the world.

Why Impact Investing Is Here to Stay

The objective of impact investing is to align investment strategies with the intent to generate positive social impact while producing financial returns. The term impact investing may sound relatively new to most people, but it has actually been around for a number of years. When impact investing first developed, it was viewed more as philanthropic in nature. The early iterations of impact investing provided investment capital through grants or endowments for various initiatives, but these investors didn’t expect excess returns; they were only looking to receive their initial capital back. The early model wasn’t designed to generate market-rate returns.

A couple of years ago, impact investing wouldn’t have been appealing to the mainstream investor. If you were planning for retirement, you most likely would be invested in specific holdings that could generate some sort of return on investment. Unfortunately, impact investing was not equipped to do that. However, as the market has matured, investors are now finding they can actually achieve returns while creating meaningful change. Investors no longer have to choose between wanting their money to serve a greater purpose or meeting their financial goals. For people who are already donating or volunteering for specific causes, this is essentially another way to do so while also having the potential to earn a financial return.

One of the reasons you are seeing such a rise in popularity and more conversations about impact investing is that people of all ages and incomes desire to be more philanthropic. It’s no longer just the ultra-wealthy who can foster change. Along with a cultural shift, 2020 reinforced the need for impact investing. COVID-19 changed the fortunes of so many people and shed light on the disparity in the U.S. and in foreign countries. No one was immune to the economic downturn, but minority and low-income households were disproportionately affected. Impact investing is a way to try and tackle those underlying problems that disproportionately impact certain groups of people.

How It’s Different from Other Investing Models

You may be asking yourself, how is impact investing different from what is already on the market, such as environmental, social and governance (ESG) or socially responsible investment (SRI)? On the surface, all these different types of investment strategies aim to do good and reflect the investor’s social and environmental values.

However, a fair amount of ESG is viewed more as a risk-management tool. Investors believe that if companies exhibit ESG factors, they will be less risky over time and will have better financial performance. In the end, ESG’s main objective is reliant on financial returns. SRI is geared toward selecting investments that fall under specific ethical guidelines, whether it be because of someone’s religion, political beliefs or personal values. Investors who use SRI are still interested in making a profit, but they align it with their morals.

Impact investing takes it one step further by recognizing that the good or service a company provides is attempting to change the lives of the people it touches for the better. It’s not just the company doing well by their employees or the environment, but having an added societal value for the people who use their goods or services. For instance, investing in an educational technology company that creates learning software specifically for children would be one way to capitalize on impact investing. Another example would be investing in bonds that underwrite and support low-income housing, which in turn provide stable, affordable housing, especially for women and minorities. Creating affordable housing takes the pressure off families so they can meet other basic needs. Both of these examples showcase how investments tied with the right company or organization can make a difference for the greater good.

Impact investing allows people to have an impact on the world. They want to know they are achieving something meaningful and the money they allocate into these companies is making a difference in society. Impact investing can create big changes through real people.

Director and Head of Intermediary Distribution, GuideStone Funds

Will Lofland is director and head of intermediary distribution at GuideStone Funds based in Dallas, Texas. In addition, Will oversees GuideStone’s shareholder advocacy strategy and represents the firm as a participant in the Interfaith Center on Corporate Responsibility.