(Bloomberg) — GameStop Corp. is ending the week where it started, after an earnings-related selloff was quickly reversed, with retail investors refusing to let go of their commitment to the stock.
Investors were quick to get over GameStop’s 12th consecutive quarter of slowing sales and management’s decision to not take questions on its earnings call on Tuesday, despite warnings from most Wall Street analysts. After see-sawing to as low as $118.62, the stock was trading near last week’s closing level on Friday. That created a more than $6.4 billion swing in market value from Monday’s intraday high to a bottom on Wednesday.
GameStop rose as much as 9.8% to $201.81 as of 9:45 a.m. in New York. The shares are up about 900% so far this year compared to a 4.5% gain for the S&P 500.
GameStop bulls are leaning into activist investor and board member Ryan Cohen’s ongoing shakeup. Cohen has become a cult-like figure for investors populating social media platforms like Twitter and Reddit and his push to turn the retailer into a tech giant has amassed hordes of eager traders.
Analysts warned that fundamentals matter little for investors and the company’s overahaul faces considerable challenges.
“The turnaround story will be extremely difficult for GameStop to deliver on and right now shares are acting like they have already been successful,” said Edward Moya, senior market analyst at Oanda. “The GameStop stock party is lasting longer than anyone expected, but eventually should trade sub-$100 a share.”
Total trading volume during Thursday’s rebound topped the cumulative activity seen in the three-day selloff, meaning investors who were eager to buy the dip and trade on the way up were far greater than the sellers looking to cash out or short stock after the earnings result. The retail traders who love to talk up their diamond hands cheered as the retailer continued to make changes to its board and bring in industry veterans to help reshape the business.
Other stocks that have captivated retail traders were more choppy Friday morning after snapping losing streaks alongside GameStop. AMC Entertainment Holdings Inc. climbed as much as 5.4% while headphone maker Koss Corp. slumped as much as 10%.
The group of meme stocks have continued to be unloved by Wall Street analysts who cover the companies. GameStop is not recommended by any analysts and has three holds and four sell ratings — with the average price target implying a 76% drop. While AMC has no buys, five holds, and four sell ratings and an average 12-month target that’s nearly 70% below Thursday’s close.
(Updates share movement throughout.)
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