Dow credit union names new marketing and community relations director

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Dow Chemical Employees’ Credit Union (DCECU) recently welcomed LaShanta Green as its new director of marketing and community relations.

In this role, Green will oversee DCECU’s marketing department, leading strategic initiatives for advertising and brand awareness as well as community engagement activities. She also will be responsible for creating marketing plans that help increase membership and meet the credit union’s other strategic goals and objectives. She will oversee DCECU’s website, social media and online branding, among many other external communications.

An integrated marketing communications leader, Green has more than 15 years of experience in leading and implementing strategic plans, projects and programming in the higher education, community and service industries. Prior to joining DCECU, she served as a consultant and contractor for diverse businesses and organizations in fractional chief marketing officer roles as an extension of executive-level teams, helping them meet their strategic goals and objectives through improved business models, management systems and inclusive mentoring programs, among many other initiatives.

“LaShanta is a wonderful addition to our DCECU family,” said Michael Goad, president and CEO. “As a strategic thinker with a proven record of creating and implementing measurable and meaningful change, she will help us continue to strengthen our brand, grow our membership and enhance the member experience.”

Green previously was the communications and program coordinator at Texas A&M University, where she led teams of employees across the organization who created, implemented and assessed integrated marketing, content, campaign strategies, projects and initiatives. She also oversaw and managed the redesign and relaunch of Texas A&M Today, the university’s online news hub, into a multifaceted, multimedia platform that showcases the stories and successes of the school. Additionally, she served as project manager for Inclusion at Texas A&M University, a semester-long series of programming that commemorated and celebrated the contributions of Texas A&M’s increasingly diverse student body, faculty and staff.

Earlier in her career, Green was a universal banker with Amegy Bank in Houston, Texas, supporting branch leadership in achieving its customer retention, acquisition and growth goals.

Green earned a bachelor’s degree in business administration from Texas A&M University and a master’s degree in business administration from the University of Houston-Victoria.

Active in the community, she founded Resident Responders in 2017 in response to the devastating impact Hurricane Harvey had on Houston. The community-led organization is dedicated to offering aid and assistance to residents in response to crises.

A Texas native, Green looks forward to calling Midland home.