04:22 pm
What’s the story
PhonePe has teamed up with micro-savings platform Jar to roll out a new product called ‘Daily Savings.’
This offering lets users invest a little bit of money in 24K digital gold every day.
The whole idea behind this partnership is to promote consistent saving habits, allowing you to invest anywhere from ₹10 to ₹5,000 daily in digital gold.
Investment facilitation
‘Daily Savings’ simplifies digital gold investment process
PhonePe’s latest feature, powered by Jar’s Gold Tech solution, makes the digital gold investment process a breeze—taking less than 45 seconds.
Niharika Saigal, head of InApp Categories at PhonePe, expressed excitement about the launch.
She mentioned that this product is all about making everyday savings hassle-free with 24K digital gold, enabling folks to steadily reach their financial goals.
User preference
PhonePe records surge in digital gold adoption
PhonePe has recently seen a big jump in the popularity of digital gold on its platform. This trend shows that more consumers prefer affordable and secure ways to save in digital gold.
The strategic partnership between PhonePe and Jar aims to combine PhonePe’s solid user base of over 560 million registered users, with Jar’s Gold Tech stack to efficiently and securely manage a huge volume of transactions.