Think back to when life felt simple.
Friday nights meant driving to Blockbuster to pick a movie. Now, you can stream thousands from your couch.
Sending a letter took days; an email takes seconds.
You once needed a travel agent to book a flight; now, a few clicks show you every deal in the sky.
We shop, work, and connect instantly. Every industry has had its Blockbuster moment; that turning point when old systems gave way to something better, faster, easier, and more efficient.
Every industry, except one: finance.
While everything else evolved, the finance industry was stuck in the past; money movement and settlements are slow, expensive, and filled with middlemen and endless fees. It still runs on rules built for a different century. For decades, that system worked, but it wasn’t designed for the pace of the digital world. It no longer fits how people live, earn, or build wealth.
For generations, gold has been valued as something rare, durable, and universal across borders. It was the anchor of the old economy, but the world moved online. Bitcoin stepped in as the modern version of digital gold – scarce, borderless, and built for a world that moves at the speed of the internet.
The running joke about Bitcoin is that after someone explains it, you’re left asking, “But what is it?” The truth is, it’s simpler than most people think: capped at 21 million coins, borderless, censorship-resistant, and designed for the internet era. It carries the same principles that made gold powerful, only now in digital form.
Some even say it’s a better version of gold.
After Bitcoin came along, other crypto assets began to appear, using the same core technology but built for different uses. If Bitcoin is the digital equivalent of gold, then networks like Ethereum and Solana are more like the internet itself – creating the platforms, applications, and systems that power this new financial world.
People say, “If it ain’t broke, don’t fix it.” But the truth is, the financial system has been broken for a long time, and this time, innovation isn’t waiting for permission to fix it.
That’s where the next chapter of investing begins. A new generation of platforms is reshaping how people preserve and grow wealth, not for short-term traders, but for investors who think in decades.
With inflation continuously on the rise, Bitcoin is beginning to stand out as a potential hedge against a devaluing US dollar, and investors are jumping in.
Leading that charge is iTrustCapital, a company not only redefining what it means to invest in cryptocurrency, but also how.
The Destination for Crypto – Built for Long-Term Investors
In just a few years, iTrustCapital has become one of the most trusted names in crypto investing. Founded on a simple idea, to make cryptocurrency accessible through clear education, intuitive tools, and exceptional client service, the company gave investors a way to buy and sell crypto inside tax-advantaged Crypto IRAs. That focus on clarity and accessibility has made iTrustCapital the destination for investors integrating crypto into disciplined wealth strategies.
By emphasizing education, design simplicity, and award-winning U.S.-based support, iTrustCapital quickly became the nation’s #1 Crypto IRA platform, earning multiple industry awards and recognition for its products, service, and brand. That success laid the groundwork for something larger: a platform built to meet investors wherever they are in their financial journey.
The numbers reflect that trust. With over $16 billion in transactions processed and more than 200,000 accounts opened, iTrustCapital’s growth has been matched by recognition across the industry – including multiple Stevie Awards for customer experience, a spot on the Deloitte Technology Fast 500, and continued accolades for innovation in fintech.
Today, the company’s expanding lineup of products continues to reflect its foundation: structure, simplicity, and security.
Crypto IRA: A tax-advantaged* way to buy and sell crypto 24/7 through a Traditional, Roth, or SEP IRA.
Premium Custody Account (PCA): A crypto custody account that mirrors the IRA experience, designed for individuals seeking institutional-grade custody and security in a non-retirement account.
Crypto Treasury Account: Allows businesses, trusts, non-profits, and other entities the ability to buy and sell digital assets with enhanced closed-loop security features and institutional-grade custody.
In a space dominated by exchanges built for speculators chasing the next move, iTrustCapital stands apart. It’s built for working professionals and long-term investors who value simplicity and security. That confidence is reinforced through partnerships with respected names in finance, including Coinbase Prime, Coinbase Custody, Fireblocks, Wells Fargo, and Fidelity Digital Assets, delivering institutional-grade custody and reliability investors can trust.
Making Crypto Investing Safe, Secure and Accessible
For many investors, the hardest part of entering crypto is confidence. The fear of doing it wrong or losing access to funds has kept countless people on the sidelines. Let’s be real, the crypto industry has had its ups and downs. But iTrustCapital stands apart by putting clients first, offering support and security most exchanges simply don’t.
Headlines have told stories of platforms that leveraged client assets or suffered hacks, leaving customers stranded. iTrustCapital took those cautionary tales as lessons, building systems that secure investors from those very risks. It’s a key reason the company’s growth and reputation continue to rise, recognized for its client-first approach.
Through a closed-loop ecosystem, iTrustCapital keeps every client’s assets secure within their account, minimizing risks tied to high-risk leverage or unauthorized transfers to external wallets. Investors can buy, sell, and hold crypto with peace of mind, backed by institutional-grade custody and security.
Whether on desktop or mobile, the platform is intuitive and easy to use, even for those who aren’t tech-savvy. Clear dashboards make it simple to view assets, manage transactions, and focus on strategy, not security stress.
A Brand Built on Familiar Values
At the heart of iTrustCapital’s success is a simple principle: put the client first. Every decision, from product design to service, starts with “what does the client need to feel confident investing in crypto”?
That mindset starts at the top. CEO Kevin Maloney leads iTrustCapital around a vision that combines innovation with familiarity. “We could build the most advanced platform in the industry, but if our clients don’t feel cared for, it doesn’t matter,” he says. That philosophy defines the brand.
iTrustCapital’s award-winning, U.S.-based client experience team provides hands-on support, real people, not AI or chatbots. Investors can simply pick up the phone and talk to someone who’s there to help.
It shows in the company’s reviews, where clients often mention specific team members who’ve helped them along the way.
Opening the Doors to a New Type of Investor
For years, crypto felt like a members-only club built for early adopters and out of reach for seasoned investors. To many, it seemed distant, overly technical, and disconnected from the wealth-building they knew.
iTrustCapital changed that. The platform has become a gateway for professionals, often in their 40s to 60s, who’ve spent decades building wealth through stocks, bonds, and retirement accounts. They understand long-term value, and now they’re exploring cryptocurrency without sacrificing the structure and trust they rely on.
With iTrustCapital, that first step into crypto doesn’t feel like a leap. Through a Crypto IRA or Premium Custody Account, investors can buy and hold cryptocurrency with the same ease and confidence as traditional platforms. The process is simple and supported by real people who guide clients past the uncertainty of “doing it wrong,” helping them focus on building for the future.
The Bridge Has Been Built & It’s Here to Stay
For years, the gap between traditional finance and cryptocurrency felt wide, full of uncertainty and hesitation. But that’s changing fast, and iTrustCapital is right at the center of it. With industry awards, thousands of five-star reviews, and a U.S.-based client support team that actually answers the phone, the company has built something rare in the crypto world: trust.
Today, iTrustCapital has become the place where digital investing finally feels like finance. Whether it’s a tax-advantaged Crypto IRA, a secure Premium Custody Account, or a Crypto Treasury Account for businesses and trusts, investors now have a way to engage with crypto that feels structured, supported, and familiar.
For those who’ve been watching from the sidelines, this is the moment to take a step forward. iTrustCapital isn’t just building a bridge between old and new; it’s already done it. The future of investing is here, and it looks a lot like the past: grounded in trust, discipline, and service, only now, built for what’s next.