Enhancing Road Safety: Dow's All-Season Pavement Marking Solutions

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In this Quick Chat, Roads & Bridges Senior Managing Editor Gavin Jenkins catches up with Art Leman from Dow to discuss all things pavement markings, including why the industry is experiencing so much innovation right now. Art breaks down Dow’s latest launch, the DURATRACK platform, which is designed for green bike lanes, intersections, and bus lanes, offering major improvements in durability.

They also highlight how Dow has been at the forefront of more sustainable road marking solutions for decades, beginning with waterborne technologies that enable crews to meet stringent VOC regulations. If you’ve ever dealt with shortened striping seasons due to weather, you’ll want to hear about their all-season materials that let you start earlier in the year — and keep going later.

Art shares how Dow listens to feedback from all sides — DOTs, contractors, and manufacturers — to keep improving their products and make life easier for crews on the ground. With increased traffic, heavier vehicles, and advanced technologies like lane-keeping systems that rely on clear markings, this is a great time to stay ahead of the curve.

Watch now to learn how Dow is driving safer, longer-lasting roads with smart, real-world solutions