Creativity has been a hallmark of Holtz’s approach to financing. To fund her initial passive multifamily investment, she took out a loan against her life insurance policy, essentially becoming her own bank. This innovative strategy not only gave her skin in the game but also allowed her to experience firsthand what it means to be a passive investor. Holtz believes this perspective is crucial for anyone seeking to raise capital or advise others, as it fosters genuine empathy and credibility.
Networking and decisive action have played pivotal roles in Holtz’s ascent to general partnership roles in the commercial real estate sector. She credits her progress to building relationships with other operators and being ready to act when opportunities arose, always after thorough self-education. Her advice to aspiring investors is clear: define your goals, educate yourself, and then move forward with conviction.
Public speaking is another area where Holtz has made a significant investment. She views strong communication skills as essential, not just for formal presentations, but for everyday networking and relationship-building. Holtz is a certified John Maxwell speaker and coach, and she believes that the ability to confidently and authentically articulate one’s value is key to building a personal brand. Her guiding principle is “amplifying authenticity in investments,” a motto that underscores her commitment to transparency and genuine connection.
Holtz is also a vocal champion for women in commercial real estate. She advocates for more dedicated spaces and opportunities for women, recognizing the unique strengths and passion they bring to the industry. Reflecting on her journey, she acknowledges the challenge of comparing herself to others. She encourages others to focus on their paths, emphasizing that real estate is a long-term game where perseverance and self-belief are critical.