Advanced retail traders are looking for lightning-fast streaming data, dense displays packed with actionable information, and the ability to move seamlessly between devices without losing momentum, according to Josh Krugman, Senior Vice President of Brokerage at Fidelity.
To address this challenge, on September 25, Fidelity launched Fidelity Trader+, a cross-platform experience that includes real-time insights, dynamic visual analytics, and integrated trading tools across web, desktop, and mobile.
“When it comes to the experience on our platforms, we knew advanced traders wanted consistency, flexibility and speed,” Krugman said.
“With Fidelity Trader+, traders are able to save orders across all channels—meaning they can save an order now, and then send it later on another device, customize charts that are persistent no matter what platform they use to access their trades, and create shared watchlists and alerts across all channels,” Krugman told Traders Magazine.
He added that these enhancements give traders the ability to execute trades and manage portfolios confidently, regardless of location or device.
Fidelity Trader+ includes features aimed at supporting faster and more informed decision-making.
“Custom alerts keep traders informed of market movements and price targets, while single-score analyst ratings simplify complex research into actionable insights,” Krugman said.
“Zero-commission trading removes barriers to frequent trading, enabling users to act without friction,” he said, adding that these features are central to empowering advanced traders.
The platform introduces a downloadable desktop experience rebuilt from the ground up with advanced charting, research tools, and a customizable interface.
Offered free of charge, the platform also includes integrated screen sharing with Fidelity trading specialists. Users can access Fidelity Crypto on mobile and web, with desktop integration planned for 2026.
“The Fidelity Trader+ experience reflects the increasingly always-on environment traders operate in today, and the modern tech stack underneath will allow us to continue to innovate for years to come,” Krugman said.
“As the needs of advanced traders and the markets evolve, Fidelity will be there to support complex trading strategies with the speed and intuitive design that our clients expect,” he concluded.